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Non-traditional marketing
Anyone who has ever watched a segment of Chinese television will know that very little money is spent on marketing and advertisements, and that the quality of commercials is almost laughable compared...
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How to brand your website’s URL, Part 1: to www or not to www?
These days, everything is branded. You brand your company, you brand your products, you brand your swag, and you even brand yourself. The purpose of branding? Quite simply, to make it yours, and to...
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CNN 2.0
I’m not an avid reader of CNN.com, but a friend of mine who is recently pointed out the redesign of the site. This may not be breaking news to you, but I found the approach CNN took in their redesign...
View ArticleEntrepreneurial Reads
In my post about how to be a better creative writer I prescribed reading more as my #1 tip. And as I fully ramp up into my full-time entrepreneurship, one thing I’m really looking forward to is bulking...
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Finally, talk 7 hours straight again
In light of this year’s wireless number portability hoopla, I found Fido’s latest approach sort of interesting. Thank god! I was growing tired of my 7-hour conversations having to be cut off because...
View ArticleAnatomy of an agency website
My team and I have been hard at work building our agency’s new site (which explains my lack of posts lately). Just like the evolution of our business cards, the next evolution of our website is a...
View ArticleYouTube works
I know, quite a revelation. </sarcasm> Brought to light by a close friend today, I’ve spent the last 30 minutes or so watching each of the videos from Marie Digby’s YouTube channel. I have no...
View ArticleNiche marketing
I came across this Volkswagen ad tonight starring my music idol John Mayer (who seems to get a mention in every one of my music-related posts). I’m not sure when the ad aired or where it was aired,...
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10 things you can learn from Gordon Ramsay about running a business
In my spare time lately I’ve been catching up on a good dose of Ramsay’s Kitchen Nightmares with Gordon Ramsay. If you aren’t familiar with this show or who Gordon Ramsay is, here’s the premise in one...
View ArticleMarketing brands and information
Two quick and helpful micro-insights I’ve come across in the last 24 hours since launching UX Digest: Brands Firstly, it seems that marketing a brand name (i.e. ‘UX Digest’) is much easier than...
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